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Fernanda Shaw, Certified Personal Trainer

FULLY CUSTOMIZED PROGRAMS FOR YOU BY ME

Find your balance for a healthy life and build the body of your dreams.
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ELITE MEMBERSHIP

Workouts
Customized workout plans
Nutrition
Delicious meal recipes & nutrition planning
Habits
Daily Habit tracking
Accountability
Weekly check-ins through the app
ABOUT ME

Hey! I’m Fernanda

Originally from Brazil, I've been living in the USA since 2016, and my passion for fitness and a healthy lifestyle has been a driving force in my life. Fitness is more than just a routine—it's a way of living that has shaped who I am today. My journey has been fueled by the belief that everyone has the potential to transform their lives through movement, nutrition, and self-care. Over the years, I've dedicated myself to not just improving my own health but also empowering others to do the same.

My mission is to help women regain their confidence and feel truly good about themselves, no matter where they are starting from. I believe that by finding balance and staying consistent, anyone can achieve their fitness goals. It's not just about the physical changes but also about the mental and emotional growth that comes with it. My approach focuses on small, sustainable changes that lead to big results over time, helping women become the best versions of themselves.

Check out my fitness apparel line

Incredible as You was born from the vision of a woman who deeply understands the impact of the right clothing on women's confidence during workouts. Our ultimate goal with our fitness apparel line is to cater to individuals of all sizes and shapes, with a mission to empower women to feel absolutely incredible in their own skin.

At IAY we offer a diverse range of comfortable, stylish, and functional workout clothes that effortlessly transition into your everyday lifestyle, whether you're hitting the gym or enjoying your rest days.

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Incredible As You Coaching APP

Personalized workout routines delivered via the app.

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